As a dairy producer, consumer and mom I like
to stay current on food trends and how dairy products fit in. Some recent
trends receiving attention include. . . .
Vitamin D Deficiency
Vitamin D is
an important part of a healthy diet because it helps control calcium and
phosphorus levels in the body, and it plays a role in cell growth, immunity and
reducing inflammation. The National Center for Health Statistics says more than
one-third of Americans are vitamin D deficient, and other research suggests
that figure could be as high as 50%. The sun is an excellent source of vitamin
D. Dairy is also a great source.
We Eat More
Over the
past 30 years, average daily calorie intake increased from 1,803 in 1977-78 to
2,374 in 2003-2006. With a third of U.S. adults now classified as obese, the
findings suggest efforts to prevent obesity should focus on reducing food
intake; decreasing the number of meals and snacks people consume daily and
reducing portion size. Source: University of North Carolina at Chapel Hill
Body Weight Issues
Seventy
percent of Americans are now considered overweight or obese and type 2 diabetes
is on the rise. Dairy has proven effective in weight management and decreasing
risk for diabetes. Research continues to show a relationship between milk
intake and successful weight loss and improved body composition. Higher dairy
intakes are linked to lower risk of diabetes in both adolescents and adults.
Adolescent girls who consume diets rich in low-fat milk products, fruits,
vegetables and whole grains have an easier time maintaining a stable weight
throughout early adulthood. Good milk-drinking habits are generally linked to
better nutrient intakes in childhood, as well as later in life.
Local Foods
Consumer
research shows people are interested in local, fresh, and high-quality foods.
They are interested in learning about the food they eat; its history, who
produced it, what makes it unique, and what they can do with it. Dairy fits
well with this trend as there are numerous dairy products produced near
consumers such as milk, cheese, and yogurt.
Reformulation of Food Products
Consumers
are demanding healthier products with a focus on reducing calories, sugar,
sodium and fat. The dairy industry is responding to this trend making
significant progress towards reducing sodium in certain cheese by up to 25%
without sacrificing flavor and reducing sugar in flavored milks.
Convenience
Consumers
are looking for tasty, convenient, inexpensive and healthy products. There is a
focus on purchasing quick and easy snacks, pre-prepared foods, and meals that
can be assembled at home. Dairy offers easy, kid-friendly healthy snack foods
such as yogurt tubes, cheese sticks and smoothie mixes. Products like
pre-sliced or shredded cheese make it easy to add delicious dairy to your meal.
I look for more product and packaging innovation from dairy processors in this
area.
There are
many positive attributes of dairy. Research supports disease prevention and
health promotion from vitamin D, calcium, protein, probiotics, whey and the
overall package of nutrients that milk provides. I hope you'll join me in consuming dairy daily!

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